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Identity / Logos / Stationery

Corporate Identity
We're told we shouldn't judge a book by its cover. Unfortunately, it's human nature to make judgements and shape opinions based on the way things look. That's why Corporate Identity is the single most important facet of your business marketing effort. Opinions will be formed and purchasing decisions made based on your business' "appearance".

Corporate Identity is more than your company's logo. It's the sum of many parts that form the face of your business. Design Solutions will establish an identity targeted toward your customer base while also creating an image that will set you apart from your competition. We'll give potential customers and clients a positive feeling about your company before they ever do business with you!

Corporate Identity is also about building familiarity and trust through the creation and promotion of recognizable brands. This recognition invokes a sense of comfort in potential and existing customers which positively effects their purchasing decisions. In other words, consumers buy from people and companies that they know and trust. Design Solutions will develop this sense of familiarity and trust for your company by creating indelible graphics and promoting them consistently and religiously throughout your company.

With the creation of a corporate standards manual, you can ensure that your new identity will be used properly and consistently by all your vendors and advertising partners - but most importantly, by your employees. This is significant because Corporate Identity is crucial to your company internally. It can spawn an employee culture and fellowship. This culture, and its inherent sense of pride, can boost loyalty, morale, performance, and your bottom line. Design Solutions can help you enact a set of graphical standards that is simple to follow, yet complete; guarding the integrity of your Identity.

In a sea of products and endless choices, Design Solutions can help your company stand a head above the rest.
Samples of identity.

Logo Design
Your logo is the single most important part of your corporate identity. Whether it be an icon or a type treatment, it is the doorway to the soul of your company. It should be used consistently on all your printed and internet materials, both externally AND internally. It is your signature - your brand.

And while this one image is so important to your company, startups frequently cannot afford to invest in one. We take this into consideration when pricing logo and identity packages. Design Solutions can design a quality logo for your startup or established company at an affordable price - a logo that is unique to your company and fits your market. One that will set you apart from your competition. Click here to see samples of our logo designs.

Letterhead / Stationery
As part of your identity, letterhead design reinforces your logo. But it doesn't stop there. Envelopes, fax forms, note pads, - all your stationery and correspondence should extend your brand. We not only can design your stationery, but can design HTML e-mails to place your brand on digital messages!
Samples of letterhead designs.
A sample our amazing print pricing for stationery.

Corporate Standards Manuals
Consistency is essential to the success of your branding efforts. Creating a corporate standards manual ensures that your identity is used consistently throughout all your communications. It is the Rosetta Stone for all vendors, advertising partners, and most importantly, your employees. It dictates the usage of your logo by setting rules for color, size, and placement for various scenarios. It can even dictate paper color and texture. Whether it be letterhead, notepads, PowerPoint presentations, packaging, signage, or the internet, a good manual will protect the integrity of your identity from "creative" employees and vendors alike.

Design Solutions can create a simple but detailed and complete Corporate Standards Manual for your company. Containing examples and templates for a variety of situations, it can be delivered in print, emailed, posted to the web in Adobe Acrobat pdf format or published to CD ROM for distribution.

Business Card Design
The business card is the most simple and cost effective way to promote your identity and your business. It is the favorite "leave-behind" for a sales visit, and an incredible tool for networking and chance meetings. The statement your business card makes about your company is often underestimated. The quality of the design and printing are often ignored. Don't make that mistake! Design Solutions can design a full color business card that can be printed for under $100 for 1000 cards! Make sure you're remembered.
Samples of business card designs.
A sample our amazing print pricing for business cards.